Felipe Freig
Founder | Versa Homes Builder
Known for his keen eye for detail, Felipe’s commitment to delivering exceptional results is evident in every aspect of his work. He prioritizes precision, ensuring that every element of his projects meets the exacting standards of our clients. Client satisfaction holds a special place in Felipe’s heart, and he dedicates himself to providing exceptional care and attention to each client throughout the construction process.
Efficiency is a core principle for Felipe, and he works tirelessly to ensure that all projects are completed on schedule, within budget, and with meticulous organization. Felipe’s passion for high-end craftsmanship was ignited during his formative years by his construction teacher, Dan Zacklan, fostering a profound understanding and appreciation for top-notch quality. As the driving force behind Versa Homes, Felipe’s vision and commitment to excellence continue to shape the company’s reputation and success in the industry.
Meet The Versa Homes Team
Cynthia Benedict
Executive Assistant
Cynthia Benedict
Executive Assistant
Cynthia brings over two decades of executive support experience across some of the most demanding industries in business — from pioneering electric vehicle technology and navigating Health Canada regulatory audits, to managing fleet operations for a restoration firm and serving as recording secretary across 12 boards for a multi-partner agricultural group. Known for her sharp instincts, meticulous attention to detail, and a genuine love of systems and data, Cynthia has spent her career making complex organizations run with quiet precision. At Versa Homes, she supports CEO Felipe Freig across both Versa Homes and the Versa Method, bringing her passion for automation, AI, and operational excellence to a team building something extraordinary.
Melanie McElwee
Office Manager
Melanie McElwee
Office Manager
Melanie is an experienced and dedicated member of the Versa Homes team with over 25 years in the office setting. Throughout her career, she has excelled in various roles, including administration, AP/AR, human resources management, office operations, personal assistance, and health and safety compliance. With her expertise, Melanie has successfully overseen the smooth functioning of multiple aspects within organizations, such as managing administrative tasks, ensuring financial efficiency, supporting a workforce of 30+ employees, and maintaining compliance with health and safety regulations. Her meticulous attention to detail, organizational skills, and strong interpersonal abilities make her an invaluable asset to any team or company she collaborates with. Melanie’s commitment to professionalism and her ability to handle diverse responsibilities make her a trusted and reliable individual at Versa Homes.
Simone Freig
Event Coordinator
Simone Freig
Event Coordinator
Simone is the talented event planner and co-owner of Versa Homes. With a passion for creativity and an innate talent for decorating, Simone excels in transforming spaces into captivating and memorable settings. Her background in visual merchandising brings a unique perspective to her work, allowing her to curate stunning and harmonious designs. Simone’s love for crafts and home design shines through in her attention to detail, ensuring that every event she plans and decorates is a true masterpiece. Her ability to blend aesthetics, functionality, and personal touches makes her an invaluable asset in creating extraordinary experiences for Versa Home’s clients. With her dedication and innovative approach, Simone continues to exceed expectations and create truly unforgettable events.
Jason Folkes
Project Manager
Jason Folkes
Project Manager
Meet Jason, also known as “the doctor” at Versa Homes. Jason is a highly meticulous and passionate individual with over 18 years of experience in the industry. Jason’s early beginnings involved honing his skills in cabinet making, tile setting, and various other construction tasks. Over time, Jason has evolved into a highly skilled and respected project manager at Versa Homes. What sets him apart is his unwavering attention to detail, always ensuring that every project he oversees meets the highest standards of quality and precision. Jason’s passion for building shines through in his work, and clients consistently appreciate having him on-site, knowing that their vision will be executed flawlessly under his guidance. With his extensive experience, exceptional craftsmanship, and dedication to client satisfaction, Jason continues to be an invaluable asset to the Versa Homes team.
Jordan Parry
Site Foreman
Jordan Parry
Site Foreman
Jordan has been an invaluable member of the Versa team since 2019. As a Red Seal carpenter, he brings a diverse background encompassing forming, framing, interior and exterior finishing, providing him with comprehensive knowledge of constructing homes from start to finish. Jordan’s keen attention to detail ensures that every component of the assembly process is executed flawlessly, guaranteeing a seamless construction experience. With a proactive mindset, he consistently stays ahead of the game, coordinating with trades and suppliers to ensure smooth operations throughout the project. Jordan excels in fostering teamwork among sub-trades, facilitating collaboration to build stunning homes. He is always ready to jump in with his tool belt to keep the project on track whenever needed.
Mitch Lyles
Foreman
Mitch Lyles
Foreman
With over five years of experience in residential construction, Mitch brings a wealth of problem-solving expertise to our team. His hands-on knowledge spans concrete forming, framing, and precision in both interior and exterior finishings, making his diverse background a valued asset.
Mitch’s commitment to building the highest-quality homes led him to join our company, seeking a team that matches his passion for excellence. His devotion to his craft is rooted in years of martial arts and physical fitness training, which have shaped his work ethic and exceptional standards on every project. Known for his confidence, positive attitude, and meticulous attention to detail, Mitch brings energy and dedication to the job every single day.
When he’s not on the job site, you’ll find Mitch exploring the mountains of B.C., whether hiking, skiing, or camping, enjoying the natural beauty that inspires his work.
Dave Benedict
Media Team
Dave Benedict
Media Team
Introducing Dave, the Content Creation Manager at Versa Homes. With a remarkable blend of passions encompassing music, photography, and graphic design, Dave’s journey has been nothing short of extraordinary. Having traveled the world, sharing his musical talents, and capturing mesmerizing moments through his lens, Dave has cultivated a unique skill set in crafting captivating visual stories. He firmly believes that pursuing one’s passion is the cornerstone of personal and professional growth. With his remarkable creative abilities and boundless enthusiasm, Dave continues to elevate the content creation efforts at Versa Homes, leaving an indelible mark on the company’s visual identity.
Pjerin Perndreu
Lead Carpenter
Pjerin Perndreu
Lead Carpenter
Pjerin Perndreu embarked on his carpentry career at the age of 15, dedicating four years to mastering the fundamentals of the trade. He then transitioned to the swimming pool industry, where he specialized in tiling & marble work throughout Greece. By his early 20s, Pjerin was managing his own projects, which included tile installation, drywall work, & full-scale renovations. His portfolio boasts a wide range of successful endeavors, from comprehensive house renovations & converting floors into separate apartments to constructing homes from the ground up. Much of his recent work in Greece involved “move-in ready” projects, where clients would return to fully furnished & completed homes. After relocating to Canada, Pjerin has continued his expertise in renovations, working on diverse projects that encompass tiles, drywall, kitchens, & bathrooms. Renowned for his meticulous attention to detail, Pjerin consistently strives for perfection in every project he undertakes.
Jason Benedict
FCMO
Jason Benedict
FCMO
As a Fractional CMO, Jason specializes in providing Versa Homes with on-demand executive-level marketing, strategy, and leadership. Jason is a 2x Award-Winning sales and marketing automation strategist and coach with 25 years of experience. His innovative talents and approach involves working closely with Versa Homes to identify growth opportunities, streamline marketing operations, and optimize return on investment. With a focus on building better systems, processes and implementing multi-channel marketing automation campaigns, Jason has consistently propelled Versa Homes to new heights. Jason’s success is not only attributed to his strategic mindset but also to his ability to inspire and lead cross-functional teams. His hands-on approach ensures seamless execution of marketing initiatives while fostering a culture of creativity and innovation within the marketing department. His commitment to driving measurable results and passion for Automation and Artificial Intelligence make him a sought-after expert in the field.
